The Real Estate Show

Radio Show Notes 03/05/26 Thursday

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About The Money: The Off-Market Strategy That Builds Wealth While Others Wait

By Eric Willner, Investor, Coach, and Host of The Real Estate Show, America’s longest running daily radio show about real estate.

Welcome to the Real Estate Show – South Florida’s #1 Real Estate Radio Show and Americas longest running daily radio show about real estate. The radio show is called The Real Estate Show, hosted by me, Eric Willner, known as the Voice of Real Estate and founder of America’s longest running daily radio show about real estate and also creator of The Automatic Landlord System for Owning Cash Flowing Real Estate “Profitably and Hassle-Free.” It’s a virtual real estate seminar in every episode.

Today is Thursday, 03/05/2026 — Week 10 of 2026… and the year is picking up speed! If you blink, it’s April. If you hesitate, the market moves without you.

And today’s theme is:
Acquire Off-Market Mastery: How to Find Deals the MLS Will Never Show You ownership.

Let me open with a hook that hits you right between the eyes—

Did you know the biggest reason investors “can’t find deals” isn’t the market… it’s their search method? If you only look where everyone else is looking—MLS, Zillow, public listings—you’re competing at retail. And retail is where profits go to die.

That’s why I keep saying: luckily, real estate offers multiple ROI streams—not just appreciation—we’re talking rental income, tax benefits, depreciation deductions, equity paydown, leverage… the whole IDEAL stack.

Now—today is Thursday, which means it’s the ATM – About The Money Edition of The Real Estate Show. This is where we continue to talk about why NOW is the time to buy real estate using the theme of:
Acquire Off-Market Mastery: How to Find Deals the MLS Will Never Show You ownership.

And I’m going to ask you three brand-new “Did you know?” questions—fresh, current, and tied to money, investing, and this off-market mission:

Did you know that the average investor who only submits offers on MLS listings often loses margin twice—first through bidding wars, and second through inflated repair costs caused by tight contractor demand—while off-market buyers negotiate both price AND terms?

Did you know that the fastest way to accelerate your income replacement plan is not “finding the perfect deal”—it’s creating a consistent pipeline of conversations… because deal flow is what gives you negotiating power?

Did you know that your credit score and liquidity position don’t just affect whether you qualify… they affect what sellers will accept from you—because speed and certainty are currency in off-market deals?

Now, listen—those are just a few of the market realities you need to respect. It’s important to know the environment so you can plan—and more importantly—ACT accordingly.

And speaking of action, we had a great Wednesday night workshop last night—the Financial Edge University Overview—and we are building a community of Street-Smart, Money-Smart people. Not hype-chasers. Not headline-watchers. Builders.

You can join us online by invitation simply by texting EDGE to 561-861-2366.

Now, let me talk about something that matters more than most people realize: Financial Literacy Month is observed in April each year. It’s a month-long national campaign that promotes financial education—budgeting, saving, investing, managing debt—so people can make informed decisions and build stability.

But we believe EVERY month is Financial Literacy Month. That’s why we created the Financial Edge Academy. Join us each Wednesday night for lessons on how you can get the Financial Edge and win at finances. It’s easier than you think—be in the game, be in the know!

Because lack of literacy leads to painful outcomes: foreclosure… high-interest debt… broken cash flow… no money in retirement. Knowledge is key.

And that’s why—yes, I’m going to say it again—REAL ESTATE is the IDEAL Investment & Business. And today will be your daily dose of Vitamin Real Estate.

Now, what I’m about to say will be controversial for some people, but it needs to be said:

Most “get rich quick” schemes are designed to prey on people’s lack of knowledge. They sound exciting… until they empty your wallet.

So let’s keep it real:

1. Think you’re going to get rich trading Crypto, Options, Forex, or Stocks? Reality: for every winning trade, there are typically multiple losers. And most people are not professionals with risk controls. Our Financial Edge Academy focuses on proven winners—safe, predictable, dependable strategies like diversified cashflow accounts, private reserve strategies, land banking, real estate, and precious metals.
2. Think you’re going to get rich as a social media influencer? Less than 20% make meaningful money in the first five years, and most quit before the compounding kicks in.
3. Think you can build a successful business without selling, marketing, or recruiting? That requires extreme luck and a unicorn product. Name one business you use that didn’t attract you through selling, marketing, or referral systems.
4. Think you’re going to become wealthy working for someone else? Reality: only a small percentage of employees reach millionaire status—because wages are capped, taxes are high, and inflation is relentless.

Don’t believe me? Google it. I did.

Our Financial Edge Academy is designed so nobody loses—except those who choose not to participate. We’ve got documented results and proof of success. Why wouldn’t you find out more?

And here’s something new—Guaranteed Business Funding for your new or existing business with no need for, nor impact to, your personal credit score. Text FUNDING to find out more.

Alright—now let’s talk like bankers talk.

How do you use and invest the same dollars more than once—like the banks do? Here are five examples:

Example #1: Equity Recycling
You buy a property, force appreciation through repairs or improvements, then refinance later to pull out capital—while keeping the property. Same dollars… used again.

Example #2: HELOC Strategy
You open a line of credit against your primary residence or investment property, use it for a down payment or renovation, then pay it down with rental cash flow or a refinance. Your equity becomes working capital.

Example #3: Seller Credits + Reserves
You negotiate seller credits to cover closing costs or buy down your rate—meaning you keep more of your own cash in reserves. That cash can fund the next deal.

Example #4: BRRRR-Lite
Buy, repair, rent, refinance—repeat. But even a conservative version works: buy off-market at a discount, stabilize the asset, then refinance if and when it benefits you.

Example #5: Business Funding for Deal Flow
Use business credit/funding to finance marketing and lead generation—so your pipeline grows—so you can pick the best deal. That’s how investors stop “hoping” and start “choosing.”

And now—let’s space our calls-to-action exactly how we do it on a professional broadcast.

 (25% CTA)

Today’s Show is Brought to You By: TimeToFixMyCredit.com — text “Credit”.
And if you want to join our community and get invited to the next session, text EDGE to 561-861-2366.

Because here’s the truth: off-market mastery is not just about finding houses. It’s about building the financial capacity to close.

Now I have three deep beliefs—actions you should take. I did.

1. I believe everyone should buy a house—be a homeowner.
2. I believe everyone should have that house in financial order with a WRITTEN financial/life plan.
3. I believe everyone should own a business that pays them AND gives them tax benefits.

Do those three things and you will have the Financial Edge: control, confidence, and freedom.

And we are your Financial Team. Let’s talk about it.

To help you win at the money game, we’ve got our simple but powerful 5-Star, 3-Tier System:

L1 – Save: keep more of what you already make.
L2 – Make: make more and invest what you make—smarter, not harder.
L3 – Multiply: leverage wisely.

That’s the system. That’s the path.

And now—let’s hit the midpoint.

 COMMERCIAL BREAK (12-Minute Mark)

We’ll be right back. You’re listening to The Real Estate Show — South Florida’s #1 Real Estate Radio Show and America’s longest running daily radio show about real estate.

Welcome back to the ATM – About The Money Edition.

Let’s get laser-specific: Off-Market Mastery is the money move because it’s where margin is born.

If you buy at retail, you’re hoping appreciation saves you.
If you buy off-market, you’re building equity on day one.

And right now, with a stable rate environment and cautious buyers, off-market is where smart investors are quietly winning. It’s not loud. It’s not flashy. It’s disciplined.

Now—let me give you a simple framework you can actually execute:

The Off-Market Money Machine

Step 1: Identify distress signals (driving for dollars, code notices, absentee owners).
Step 2: Create contact (handwritten note, call, door knock respectfully, referral).
Step 3: Solve a problem (speed, convenience, certainty, clean close).
Step 4: Negotiate terms (price, credits, timeline, repairs, contingencies).
Step 5: Close with capacity (credit, reserves, lender readiness).
Step 6: Stabilize and systemize (tenant, property manager, automation).
Step 7: Recycle capital when smart (refi, HELOC, reserves, next deal).

And that’s why this is ATM: the machine prints value when you feed it action.

Now, let’s talk about those three tiers again—because they’re not theory. They’re a scoreboard.

L1 Save:
If you can’t save, you can’t invest. Taxes and debt eat your future. Fix your credit, reduce interest, cut waste. Keep more.

L2 Make:
Increase income. Side income. Commission income. Business income. Then invest with criteria. Stop gambling. Start allocating.

L3 Multiply:
Leverage responsibly. Use real estate, use financing tools, use tax strategy. Multiply your time and money.

This is how the banks do it. This is how wealthy families do it. And yes—this is how regular people become not-so-regular anymore.

 (75% CTA)

Today’s Show is Brought to You By: TimeToFixMyCredit.com — text “Credit”.
And if you want the invite and the blueprint, text EDGE to 561-861-2366.

Now I want you to think about what most people do right now.

They wait.

They say, “I’ll do it when rates drop.”
“I’ll do it when the market crashes.”
“I’ll do it when my life calms down.”

But here’s the punchline: life doesn’t calm down. It changes. And you either build assets through the change… or you get priced out by the change.

Off-market mastery is how you stop being a spectator.

You don’t need 100 deals. You need one good deal, repeated with a system.

One pipeline.
One process.
One purchase you can manage.
One set of numbers you can trust.

And if you’re thinking, “Eric, I’m not ready”—that’s exactly why we built the community.

The Financial Edge Academy exists so you don’t do this alone.

Text EDGE to 561-861-2366 and get invited in.

Now let me thank you—seriously—because you could be doing anything right now, and you’re here sharpening your blade.

And before we close, I’ve got to set tomorrow up, because tomorrow is FRIDAY… and Friday is the Weekly Wrap-Up where we recap everything: the market moves, the strategies, the mindset shifts, and the money-making intel you need to win.

And this Friday? It’s extra special.

March is my BIRTHDAY MONTH. And instead of waiting around for presents… I’m flipping the script and GIVING them away.
That’s right—on every show this month, I’m giving away a prize to celebrate with YOU.

Want in? Text the word BIRTHDAY right now to 561-861-2366—the station’s dedicated text line—so you can get entered and get your shot at winning.

Bring your questions, your wins, your “aha” moments, and let’s close out Week 10 strong.

And now—final call to action.

 (Final CTA)

Today’s Show is Brought to You By: TimeToFixMyCredit.com — text “Credit”.
And one more time: text EDGE to 561-861-2366 to join our community and get your Financial Edge.

Thank you for listening—but don’t just listen. Use our show to get started in real estate investing. Tune in every weekday—it’s a literal seminar in every episode of The Real Estate Show. And join us in our workshops—they are for you.

Share this show with someone who should own real estate—someone who needs to move from ON real estate to IN real estate.

I’m Eric Willner, The Voice of Real Estate.

And remember: It’s a stone cold fact that real estate is the best investment. Period. It’s the IDEAL Investment.