The Real Estate Show

Radio Show Notes 08/05/25 Tuesday:

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9 Powerful Steps to Identify Your Real Estate Strategy and Build Lasting Wealth

By Eric Willner, Investor, Coach, and Host of The Real Estate Show, America’s longest running daily radio show about real estate.

Welcome to The Real Estate Show – South Florida’s #1 Real Estate Radio Show and America’s longest running daily radio show about real estate. My name is Eric Willner, known as the Voice of Real Estate and founder of America’s longest running daily radio show about real estate and also creator of The Automatic Landlord System for Owning Cash Flowing Real Estate “Profitably and Hassle-Free.” It’s a virtual real estate seminar in every episode.

Today is our Tuesday Tools, Tips, and Techniques Edition, and the theme of today’s show is: Identify Your Real Estate Strategy.

Let me kick things off by asking three provocative questions:

• Did you know that over 60% of Americans have no formal financial plan, and even fewer have a real estate strategy tailored to their goals?
• Did you know that rents have risen by more than 30% in many markets since 2020, while homeownership still remains the most stable way to build long-term wealth?
• Did you know that more than 78% of renters wish they owned real estate but feel held back by fear, misinformation, or poor credit?

These are just a few of the alarming statistics about the current market. It is important to be aware of the challenges that you may face so that you can plan accordingly.

These "Did You Know?" questions highlight the critical role homeownership plays in Americans' lives and the challenges many face due to not owning, including poor credit scores, excessive debt burdens, and vulnerabilities.

Remember: Everyone is in real estate. Either you are IN Real Estate because you own it. You searched it, negotiated it, closed on it, and now enjoy  stability, the pride of ownership and the other benefits that come with it.

Or, you are ON Real Estate, and through direct rent payments, or indirectly by working for an employer who pays rent on the business property, you are contributing to someone else’s wealth in real estate.

Today, let's talk about the actions that lead to success and failure—and how to better understand our theme: Identify Your Real Estate Strategy.

Our mission is to transform lives through affordable housing—to empower, educate, and enable families and individuals to enjoy the American Dream of homeownership. What’s your strategy? What is your plan?

Let’s take a step back and remember: there are three types of income:

1. Direct or Active Income
2. Indirect or Semi-Active Income
3. Passive or Residual Income

We all start with active income, trading time for money. But the goal should be to move towards passive income — enough so that you can retire or do the things you truly want to do.

In today’s highlighted Tools and Techniques, let’s dive into the practical part. Yesterday I gave you 10 reasons why identifying your real estate strategy matters. Today, we break them down into 9 actionable steps.

9 Actionable Steps to Identify Your Real Estate Strategy:

1. Define Your Real Estate Goals
Start with the end in mind. Are you looking to build cash flow, long-term equity, tax benefits, or all of the above? Write down your objectives and timeline.

2. Understand Your Personal Finances
Review your credit, debt-to-income ratio, and liquidity. Create a Personal Financial Statement and know where you stand financially. That’s what we talked about the last couple of weeks, so this should be easy and already done. But it’s not too late to get started!

3. Select Your Market
Focus on areas where you have local knowledge or a team you trust. Know your price points, vacancy rates, rent trends, and growth potential.

4. Choose Your Investment Strategy
Will you flip homes, buy and hold, invest in short-term rentals, or focus on multifamily properties? Each strategy has different cash flow, play to certain interests or specialties, and risk profiles.

5. Build Your Power Team
Surround yourself with a knowledgeable realtor, mortgage broker, contractor, CPA, and property manager. Your team is your backbone.

6. Create a Financing Blueprint
Research and line up financing options: conventional loans, hard money, private lenders, HELOCs, etc. Match funding sources to your strategy.

7. Set Your Deal Criteria
Know what makes a deal a deal. Set limits on purchase price, minimum cash-on-cash return, cap rate, and property condition.

8. Draft Your Exit Strategy
Are you planning to hold for 10 years, do a 1031 exchange, or sell after appreciation? Know your options before you buy.

9. Educate Yourself Continuously
Markets change. Keep learning. Attend workshops, webinars, read, and listen to shows like this to stay informed.

Today’s Show is Brought to You By:
www.TimeToFixMyCredit.com — text "CREDIT" to 561-861-2366.

Now let’s address the tools we use to overcome the 4 biggest obstacles to financial independence:

1. Government and Taxes

Did you know that taxes can be your biggest expense over your lifetime? Real estate allows you to legally minimize your tax burden through depreciation, mortgage interest deductions, and 1031 exchanges.

2. Interest and Finance Charges

Poor credit = higher interest rates. Real estate can flip the script. Reinvest equity, refinance to pay off high-interest debt, and use leverage wisely.

3. Uncontrolled Monthly Bills

Replace your bills with income. Buy a duplex, live in one side and rent the other. Build rental income that covers your utilities, car note, and more.

4. Inflation

Inflation is the silent killer of purchasing power. Rents and home values typically increase with inflation, making real estate a natural hedge.

Today’s Show is Brought to You By:
www.TimeToFixMyCredit.com — text "CREDIT" to 561-861-2366.

Tools to Help You Achieve Your Real Estate Goals:

• Experts Teaching About Real Estate Homeownership
  Attend free sessions led by experienced professionals with real-world knowledge.
• Path To Homeownership Workshops
  Join us Tuesday nights for step-by-step instructions on buying your first home or investment.
• Financial Calculators
  Run your own numbers. Know your monthly cash flow, ROI, break-even points, and mortgage payoff timelines.
• A Financial Plan
  No success happens by accident. Map out your goals. Plan your purchases. Reinvest your profits.

Your RETIREMENT future begins NOW. It’s up to you if you take control now.

“If not now, when? If not THIS, what? If not you, who?”

5 Key Takeaways from Today’s Show:

• Real estate strategy is not one-size-fits-all. Identify YOUR path.
• Your team and financial blueprint are key tools for success.
• Use real estate to beat taxes, inflation, and rising expenses.
• Move from active to passive income.
• Free tools and workshops are available to guide your journey.

Tomorrow is our Wednesday Midweek Mortgage and Market Report. You won’t want to miss getting up to date with what’s going on in the real estate world.

Thanks for tuning in. Thank you for taking the time to be here. But don’t just listen, take action. Use our show to get started in real estate investing. Tune in every weekday — it’s a literal seminar in every episode of The Real Estate Show.

Don’t forget to attend our free online workshops.

Visit us online at  www.AutomaticLandlord.com for transcripts, past episodes, and more! Watch and LIKE the show live or on-demand at Facebook.com/TheRealEstateShow. Likes keep us going, but Shares keep us growing!

Let’s help you Make the American Dream come true — starting today!