The Real Estate Show

Radio Show Notes 04/17/25 Thursday: 

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Unlock ATM Success: Inherit, Start or Buy a Business to Supercharge Your Real Estate ROI

By Eric Willner, Investor, Coach, and Host of The Real Estate Show, America’s longest running daily radio show about real estate.

Welcome to the Real Estate Show – South Florida’s #1 Real Estate Radio Show and America’s longest running daily radio show about real estate. The radio show is called “The Real Estate Show,” hosted by me, Eric Willner, known as the Voice of Real Estate and founder of America’s longest running daily real estate show—and creator of The Automatic Landlord System for owning cash-flowing real estate “Profitably and Hassle-Free.” It’s a virtual real estate seminar in every episode!

Theme: There Are 3 Ways to Have a Business (Inherit One, Start One, or Buy One)

1. Hook Point “Did you know…”

• Did you know fewer than 20% of Americans own a business in any form, despite businesses being the #1 generator of wealth?
• Did you know that business ownership often unlocks tax strategies unavailable to employees, reducing your effective tax rate by 10–20%?
• Did you know thousands of millionaires accelerated their wealth by buying existing businesses instead of starting from scratch, tapping into proven profits and systems?

These are just a few of the eye-opening stats that remind us: Real estate and business ownership go hand-in-hand. It’s crucial to understand the challenges ahead so you can plan—and win.

Why Real Estate NOW?

• This week is the 16th week of 2025—day 106 of 365. Time is flying, and momentum matters!
• Real estate offers multiple ROI streams: capital appreciation, rental income, tax benefits, and depreciation deductions.

Over the last three days we’ve laid the groundwork:

• Monday: “Monday On a Mission” dove into tax-saving systems and how having a business super-charges your deductions.
• Tuesday: “Tools, Tips & Techniques” broke down actionable steps to start, buy or inherit a business to fuel your real estate journey.
• Wednesday: “Midweek Mortgage & Market Report” gave us the latest on rates—6.91% average for 30-year fixed, up 27 basis points—and why locking in now can protect your cash flow.

Today is Thursday—ATM: About The Money

…and we continue to talk about why NOW is the time to buy real estate using our theme:

There Are 3 Ways to Have a Business (Inherit One, Start One, or Buy One)

More “Did you know…”

1. Did you know real estate investors who own a business can claim home-office deductions and pass-through entity benefits to slash self-employment taxes?
2. Did you know you can inherit a family business, merge it with your real estate holdings, and instantly expand your portfolio with minimal startup risk?
3. Did you know buying a local property management or construction business can vertically integrate your real estate operations and boost margins by 30%?

Last night we had an outstanding Financial Edge University Overview workshop—our community of StreetSmart, MoneySmart investors is growing fast!
 Join us online by invitation: Text EDGE to 561-861-2366.

Financial Literacy Month

April is Financial Literacy Month—a nationwide campaign to promote budgeting, saving, investing, and debt management. We say: Every month is Financial Literacy Month! Being money-literate prevents foreclosure, sniffing out bad deals, and avoiding predators.

“You can turn debt into wealth in real estate.”

Start changing your financial picture—text “EDGE” to 561-861-2366
TODAY’S SHOW is brought to you by: TimeToFixMyCredit.com, text “Credit”

Continuing Our Theme

Let’s dive deeper into 3 Ways to Have a Business:

1. Inherit One
   • Advantages: Instant cash flow, existing systems, bank relationships.
   • Action: Document existing processes, honor legacy relationships, then streamline for efficiency.
2. Start One
   • Advantages: You set the culture and vision; align directly with your real estate goals.
   • Action: Use business-planning software, secure a small-business line of credit, and launch with a minimal viable product.
3. Buy One
   • Advantages: Proven revenue stream, existing customer base, potential for seller financing.
   • Action: Conduct thorough due diligence—review 3 years of P&L statements, tenant leases, vendor contracts.

The Power of a 3-Pronged Approach

Think of your strategy as a three-legged stool—no one- or two-legged stunts here!

1. Be a Homeowner: Real estate builds equity and creates tax shields.
2. Have a Written Financial/Life Plan: Goals become actions when they’re on paper.
3. Own a Business: The business funds your real estate and unlocks game-changing tax benefits.

This is The Financial Edge—your personal financial team. Let’s talk about it…

5-Star System to Win at The Money Game

We’ve built a continuous-improvement loop with expert coaches:

• L1 – Save: Keep more of what you already earn—tighten budgets, automate savings.
• L2 – Make: Grow your income by investing profitably in real estate and business—smarter, not harder.
• L3 – Multiply: Leverage other people’s time, money, and expertise to scale exponentially.

Power of 3: Triple play, triple crown, holy trinity—3 is the smallest prime, yet the most powerful.

Mid-Monologue Sponsor Break:
TODAY’S SHOW is brought to you by: www.TimeToFixMyCredit.com
Your Partner in Homeownership—regardless of credit, regardless of down payment.

As we wrap up…

Real Estate plus Business Ownership equals unmatched wealth potential:

• Rental income pays your bills.
• Appreciation grows your net worth.
• Depreciation and business deductions guard your cash flow.

Now is the time to pull the trigger—systems are in place, experts are ready, and opportunities abound.

Closing & Calls to Action

Thank you for tuning in to the Thursday ATM – About The Money edition of The Real Estate Show. Don’t just listen—act:

• Join our workshops: Text “EDGE” to 561-861-2366.
• Fix your credit: Text “Credit” to partner with TimeToFixMyCredit.com.
• Take control: Use our business-plus-real-estate blueprint to build your empire.

Tomorrow is our Friday Weekly Wrap-Up—we’ll distill the week’s greatest takeaways into one powerhouse episode. You won’t want to miss it!

Remember: It’s a stone-cold fact that real estate is the best investment. Period. It’s the IDEAL investment.

—Eric Willner, The Real Estate Show
“Your virtual real estate seminar in every episode.”

Also, you can listen to the entire 30 minute broadcast of any day’s edition of The Real Estate Show by clicking on the audio link on that days summary post. You can also watch the Facebook Live video at www.facebook.com/TheRealEstateShow.

Want to know more? If you are serious about real estate and paying off debt, then find out more on today and every day’s episodes and learn more about Real Estate Investing and learn HOW TO by listening to The Real Estate Show with Eric Willner , Live every weekday morning at 9 o’clock (EST) on Florida’s Money Talk Radio stations WWNN AM1470, FM 95.3 and FM 96.9. You can also hear us on the free apps: iHeart Radio and TuneIn. Recorded Rebroadcasts are available 24/7 on Facebook. Please share this and our Facebook updates.

Eric Willner is the Host and Founder of The Real Estate Show, an informative show about how to buy, own, and improve real estate the right way, on autopilot. - The Automatic Landlord way. (AutomaticLandlord.com) You can reach Eric Willner at Eric@Ericwillner.com or 888-595-7779.

Also listen to the rebroadcasts on demand on Facebook.com/TheRealEstateShow 

Eric Willner is the Host and Founder of The Real Estate Show, an informative show about how to buy, own, and improve real estate the right way, on autopilot. - The Automatic Landlord way. (AutomaticLandlord.com) You can reach Eric Willner at Eric@Ericwillner.com or 888-595-7779.

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