The Real Estate Show

Radio Show Notes 08/15/24 Thursday:

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About The Money Edition: Why NOW is the Time to Make an Offer and Negotiate for Real Estate Success

Master the Art of Negotiation and Boost Your Buying Power

By Eric Willner, Investor, Coach, and Host of The Real Estate Show, America’s longest running daily radio show about real estate.

? Welcome to the Real Estate Show! ?

Hello, South Florida! You are tuned in to South Florida’s #1 Real Estate Radio Show, and America’s longest-running daily radio show about real estate—The Real Estate Show with me, your host, Eric Willner, The Voice of Real Estate and founder of The Automatic Landlord System, designed to help you own cash-flowing real estate profitably and hassle-free. Each episode is a virtual real estate seminar, and today’s show is the ATM—About The Money edition. The only show that puts money back in your pocket!

Today, we're diving into Step 5 of our Step-by-Step Guide to Buying Real Estate: Make an Offer and Negotiate.

Did you know that in real estate, mastering negotiation can make or break your deal? It’s not just about getting the property—it’s about getting the property at the right price, with the right terms, and putting yourself in a winning financial position from the start. So, if you’re thinking about diving into the real estate market, pay attention. This is the critical moment where deals are made, and your financial future is shaped.

But before we jump into that, let's talk about money. After all, today is Thursday, and we say it’s the ATM—About The Money edition of The Real Estate Show. Do you know the Rules of Money? Yes! There are rules, and knowing them gives you an edge in your finances. These rules include:

• The 1% Rule
• The 4% Rule
• The Rule of 72

These principles aren’t just fancy terms—they’re your guide to growing and protecting your wealth. In real estate, understanding these rules helps you evaluate investments, predict returns, and ultimately, succeed.

Did you know that the negotiation process can start long before you even set foot in a property? Savvy investors do their research, understand market trends, and use financial strategies to craft offers that not only get accepted but set them up for long-term success. Negotiation isn’t just about the price—it’s about terms, contingencies, and ensuring that the deal makes sense for you.

Last night, we hosted a great Wednesday night workshop, the Financial Edge Academy Overview. We are building a community of Streetsmart—Money Smart people. And let me tell you, the enthusiasm was off the charts! We kicked off our 72-Hour Challenge, a fast-paced way to put you on the road to financial success. If you missed it, don’t worry—you can still join us online. Just text EDGE to 561-861-2366 to get your invitation.

And speaking of money, here’s a quick commercial break:

Commercial: Debt is the middleman between you and financial freedom.  Ready to take control of your finances and put more money back in your pocket? Are you ready to unlock all the funds you need to invest in cash flowing real estate? Join us for the exciting 72-Hour Money Challenge, where financial experts do the work, and you reap the rewards! And you may qualify for upto $500K of cash credit! 

Stop giving your hard-earned money away to the Government, Banks, and Big Business! Let our team of experts turn these expenses back into income for YOU. 

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• Our Experts Do The Work: Unlike other programs, we provide you with a complete team of financial experts who will do the heavy lifting for you and anyone you refer.
• GUARANTEED SUCCESS: We’re so confident in our program that we guarantee to put more money in your pockets than what our membership costs, or you get your money back!
• YOU GET PAID DAILY: Simply refer others to our 72-Hour Money Challenge, and let our experts do the rest. You can earn immediate and long-term residual income while enjoying one of the highest member retention rates in the industry!

Don’t miss out on this incredible opportunity to transform your financial future. Every day you wait to accept the challenge could be costing you hundreds or even thousands of dollars EVERY MONTH that you’ll never get back. Get started NOW and start living your best financial life! 

"I was feeling overwhelmed by the homebuying process until I tuned into The Real Estate Show. Eric's insights on negotiation were a game-changer! Armed with his tips, I felt confident making an offer on my dream home. Not only did I secure the property, but I also negotiated a fantastic deal on the closing costs. I'm so grateful for the knowledge and guidance provided by Eric and his team."  - Joseph, Hollywood, FL

"I was on the brink of giving up on finding my dream home until I tuned into The Real Estate Show. Eric's expert advice on negotiation completely changed my perspective. Armed with his tips, I crafted a winning offer and secured my dream house at a price I couldn't believe. It's like he unlocked a secret code to successful homebuying!" – Sara, Margate, FL

"Thanks to The Real Estate Show, I was able to negotiate a whopping $15,000 off the asking price of my new home! Eric's expert advice gave me the confidence to make a strong offer and secure a fantastic deal. It's like he handed me a blueprint for negotiation success. I can't recommend this show enough!" -Ron, Boynton Beach

Ready to join? Text EDGE to 561-861-2366 and let’s get started. Together, let’s make your money work for you! 

Back to the show: You know, I believe every month should be Financial Literacy Month. It’s officially observed in April, but why wait? Every day is an opportunity to educate yourself, make smarter financial decisions, and move closer to financial freedom. That’s why I’m so passionate about these workshops and this radio show—it’s about empowering you with knowledge and tools to take control of your financial future.

Now, back to today’s theme: Real Estate Success: Step 5—Make an Offer and Negotiate. This step is crucial, and here are 5 compelling reasons why:

1. You Set the Terms: When you make an offer, you’re not just offering a price. You’re setting the terms of the deal—down payment, contingencies, closing date, and more. These terms can protect your investment and put you in a position of strength.
2. Leverage Your Position: Understanding the seller’s motivation allows you to negotiate effectively. Is the seller looking for a quick close? Do they need flexibility on the move-out date? Knowing these details gives you leverage to negotiate a better deal.
3. Create Win-Win Scenarios: The best negotiations leave both parties feeling satisfied. By understanding the seller’s needs and crafting your offer accordingly, you can create a win-win situation that increases the likelihood of your offer being accepted.
4. Maximize Your Investment: Every dollar you save in negotiations is a dollar you can reinvest or use to improve the property. Skilled negotiation directly impacts your return on investment.
5. Mitigate Risk: By negotiating the right contingencies—such as financing and inspection—you protect yourself from unforeseen issues that could jeopardize the deal or cost you down the road.

So, as you can see, Step 5 is all about putting yourself in the driver’s seat of your real estate transaction. It’s not just about closing the deal—it’s about closing it on terms that benefit you.

Before we move on, remember that today’s show is brought to you by www.TimeToFixMyCredit.com. Don’t let bad credit hold you back from achieving your real estate goals! Text Credit to 561-861-2366 to learn more about building your financial edge and unlocking real estate success through good credit.

Now, let’s talk about the Power of Three. I’ve always believed in the importance of a three-pronged approach—whether it's in real estate, business, or life. A two-legged stool won’t stand, but add a third leg, and you’ve got stability. The same goes for your financial strategy.

Here’s what I believe:

1. Everyone should buy a house—Be a homeowner. Real estate is the IDEAL investment—providing income, deductions, equity, appreciation, and leverage.
2. Everyone should have their house in financial order—with a written financial and life plan.
3. Everyone should own a business—One that pays you and gives you tax benefits. This is the foundation of the Financial Edge.

To win the money game, you need a team. That’s why we have a 5-Star System to help you continuously improve and win:

• Level 1: Save—keep more of what you already make.
• Level 2: Make—invest smarter and grow your wealth.
• Level 3: Multiply—leverage your assets to create more income.

The Power of Three—whether it’s in real estate, financial planning, or business—gives you a solid foundation to build upon.

And speaking of building, there are three ways you can take action today:

1. DIY: Do it yourself with Version 2.0 of The Automatic Landlord System—coming soon!
2. DWY: Done with you through exclusive coaching for those serious about success.
3. DFY: Done for you—deals that start at a 10% total ROI, ready for you to step into.

So, which path will you choose?

As we wrap up today’s show, I want to remind you that The Real Estate Show is more than just talk—it’s a virtual seminar every weekday, and it’s designed to help you take action. Don’t just listen—use what you learn here to get started in real estate investing. And if you’re thinking about attending one of our free workshops this week, text EDGE to 561-861-2366 to secure your spot today.

Thank you for joining me today on the ATM—About The Money edition of The Real Estate Show. Tomorrow is our Friday Weekly Wrap-Up—don’t miss the highlights of the week! And remember, real estate is the best investment you can make. It’s a stone-cold fact, and it’s the IDEAL investment. So, what’s your next step? Join us in our workshops and be part of this incredible journey to financial freedom.

And one last thing—sharing this show is caring! Spread the knowledge, help others, and let’s build this community of financially empowered people together. Until tomorrow, keep pushing forward in your real estate journey! 

Also, you can listen to the entire 30 minute broadcast of any day’s edition of The Real Estate Show by clicking on the audio link on that days summary post. You can also watch the Facebook Live video at www.facebook.com/TheRealEstateShow.

Want to know more? If you are serious about real estate and paying off debt, then find out more on today and every day’s episodes and learn more about Real Estate Investing and learn HOW TO by listening to The Real Estate Show with Eric Willner , Live every weekday morning at 9 o’clock (EST) on Florida’s Money Talk Radio stations WWNN AM1470, FM 95.3 and FM 96.9. You can also hear us on the free apps: iHeart Radio and TuneIn. Recorded Rebroadcasts are available 24/7 on Facebook. Please share this and our Facebook updates.

Eric Willner is the Host and Founder of The Real Estate Show, an informative show about how to buy, own, and improve real estate the right way, on autopilot. - The Automatic Landlord way. (AutomaticLandlord.com) You can reach Eric Willner at Eric@Ericwillner.com or 888-595-7779.

Also listen to the rebroadcasts on demand on Facebook.com/TheRealEstateShow 

Eric Willner is the Host and Founder of The Real Estate Show, an informative show about how to buy, own, and improve real estate the right way, on autopilot. - The Automatic Landlord way. (AutomaticLandlord.com) You can reach Eric Willner at Eric@Ericwillner.com or 888-595-7779.

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