The Real Estate Show

Radio Show Notes 03/03/26 Tuesday

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Off-Market Mastery: How to Find Real Estate Deals the MLS Will Never Show You

By Eric Willner, Investor, Coach, and Host of The Real Estate Show, America’s longest running daily radio show about real estate.

Welcome to the Real Estate Show – South Florida’s #1 Real Estate Radio Show and America’s longest running daily radio show about real estate.

My name is Eric Willner, known as the Voice of Real Estate and founder of America’s longest running daily radio show about real estate and also creator of The Automatic Landlord System for Owning Cash Flowing Real Estate “Profitably and Hassle-Free.” It’s a virtual real estate seminar in every episode.

Today is Tuesday.

That means Tools, Tips, and Techniques.

And our theme this week is powerful:

Off-Market Mastery: How to Find Deals the MLS Will Never Show You.

 SEGMENT ONE (First 13 Minutes)

Let me wake you up with three questions.

Did you know that in today’s market — where mortgage rates are hovering around 6% and national home sales are still running below pre-pandemic averages — more than 80% of buyers are competing over the same MLS listings?

Did you know that millions of Americans are carrying record levels of consumer debt, yet sitting in rental situations where they are paying someone else’s mortgage instead of building their own equity?

Did you know that the majority of profitable investment properties are purchased before they ever hit Zillow, Realtor.com, or the MLS — simply because proactive investors initiated the conversation first?

These are not scare tactics.

These are statistics.

They are reminders that if you are only looking where everyone else is looking, you are competing.

And when you compete at retail — your margins shrink.

These “Did You Know?” questions highlight the critical role that real estate and homeownership play in Americans’ lives — and the vulnerabilities that come from not owning.

Poor credit.
Excessive debt.
Rising rent.
Inflation.
Financial fragility.

Everyone is IN real estate.

Either you OWN real estate — you searched it, negotiated it, closed on it — and you enjoy appreciation, tax benefits, leverage, pride of ownership…

Or you are ON real estate — paying rent directly, or indirectly through your employer who pays rent.

There is no neutral.

And today, we are talking about the actions that lead to success and failure — and how to better understand:

Off-Market Mastery: How to Find Deals the MLS Will Never Show You.

Our mission is simple:

To transform lives through affordable real estate.
To empower, educate, and enable families and individuals to enjoy the American Dream of homeownership.

Let’s remember something foundational.

There are 3 types of income:

1. Active Income – trading time for money.
2. Semi-Active Income – leveraging systems or teams.
3. Passive Income – where your time AND your money work for you.

We all start with Active.

But the goal is Passive.

And real estate is the bridge.

 25% SPONSOR BREAK

Today’s Show is Brought to You By: TimeToFixMyCredit.com, powered by AI to repair and improve your credit, save you on taxes, and get better results in your finances.

Text CREDIT today.

Now let’s get practical.

Yesterday I gave you 10 reasons WHY Off-Market Mastery matters.

Today, we break them into ACTION.

9 Action Steps to Master Off-Market Deals

1. Drive Your Market Weekly
   Physically look for distressed signals — high grass, deferred maintenance, vacant properties. Opportunity hides in plain sight.
2. Build a 25-Property List
   Create a pipeline. Real investors don’t wait for one deal — they track many.
3. Skip Trace Ownership
   Find the owner. Ownership data unlocks conversation.
4. Send Handwritten Outreach
   Personal beats corporate. Keep it simple and human.
5. Follow Up Within 7 Days
   Speed builds credibility.
6. Continue Consistent Follow-Up
   Most deals close after 5–10 touches. Persistence separates amateurs from pros.
7. Analyze Before You Offer
   Know ARV, repair costs, rent potential, margin.
8. Structure Creative Terms
   Seller credits, flexible closings, lease options — negotiation lives off-market.
9. Improve Your Financing Position First
   Strong credit equals stronger leverage.

Remember — The Real Estate Show is your partner. Our 30+ years of experience can be the difference between smooth success and stressful mistakes.

Have a specific question about home loans?

Text LOAN to 561-861-2366.

And join us tonight at our workshop.

There are resources to buy the right property the right way.

Renters become owners.
Owners become investors.

Your retirement future begins NOW.

If not now, when?
If not this, what?
If not you, who?

 HARD STATION BREAK 

You’re listening to The Real Estate Show — America’s longest running daily radio show about real estate. We’ll be right back.

 SEGMENT TWO (Second 13 Minutes)

Welcome back.

We are talking about Off-Market Mastery — and why real estate is the IDEAL investment.

Let’s expand that.

Why is real estate ideal?

Because it delivers:

Income.
Depreciation.
Equity.
Appreciation.
Leverage.

It fights inflation.
It lowers taxable income.
It converts rent payments into equity.
It turns debt into asset control.

And off-market acquisition amplifies all of that.

When you buy below market:

You reduce lifetime interest.
You improve loan-to-value ratios.
You increase refinance options.
You accelerate wealth building.

 75% SPONSOR BREAK

Today’s Show is Brought to You By: TimeFixMyCredit.com, text “Credit”.

Your financing position determines your opportunity window.

Let’s talk tools for the NEW year ahead:

1. Expert Coaching – Surround yourself with experience.
2. Path To Home Ownership Workshops – Education reduces fear.
3. Financial Calculators – Run numbers, not emotions.
4. A Written Financial Plan – Strategy beats guessing.

Your retirement future begins NOW.

The 401k alone?
Not enough.

Social Security?
Supplemental at best.

Rental income?
Scalable.

Equity?
Appreciating.

Real estate is not hype.

It is structure.

Now let me give you a preview.

Tomorrow is our Wednesday Midweek Mortgage & Market Report.

We will break down:

Where rates are trending.
What lenders are quietly adjusting.
Where refinance demand is rising.
What inventory signals are emerging.

The market rewards the informed.

If you want to know whether now is the time to lock, wait, refinance, or reposition — tomorrow is your intelligence briefing.

Do not miss it.

And one more thing…

March is my birthday month.

Instead of getting presents — I’m giving them.

Every show this month, I’m giving away a prize.

Text BIRTHDAY to get yours.

 Today’s Show in 5 Bullet Points

• Off-market deals reduce competition and increase negotiation leverage.
• Buying below market accelerates equity and cash flow.
• Real estate delivers five streams of wealth creation.
• Action beats browsing — create your own inventory pipeline.
• Credit positioning is foundational to opportunity.

Thank you for being here.

But don’t just listen.

Use our show to get started in real estate investing.

Tune in every weekday — a literal seminar in every episode of The Real Estate Show.

Attend our free online workshops.

Text CREDIT. If you want to have better credit!
Text LOAN. If you want to get the best rates and our unique programs!
Text BIRTHDAY. If you want to receive a book from MY library.

Visit us at  www.AutomaticLandlord.com for transcripts and past episodes.

Watch and LIKE the show live at Facebook.com/TheRealEstateShow.

Likes keep us going.

Shares keep us growing.

I hope to help make the American Dream come true for you soon.

See you tomorrow.